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Marc Le Menestrel
Articles by this author (180)
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Introduction: Why Ethics in Business? (October 1, 2012)
The objectives, methodology, content and organization of the course are presented in detail. A discussion on the role of business in (…) -
BNP Paribas and 2014 US sanctions
BNP Paribas in its own words BNP Paribas is a leading bank in the eurozone and a major global bank. The Group is active in 75 (…) -
Trim 1 - Class 1: Starting the Search- Nov 22, 2012
In this class, we present the organization of the Master Thesis at the BSM and discuss the different types of thesis. Students are (…) -
Teaching Ethics to Chinese Executives
In September 2010, I was invited by Renmin University to teach 2 days in their new CMPM program, a 5-module training experience inspired (…) -
Communication in Ethical Crisis: Who Won the Danone Boycott? (Case Study and Discussion) Friday 24th of June 2013
Summary The boycott of Groupe Danone that began in France in the spring of 2001 offers a rich case study of issues that have long (…) -
The Individual, Business and Corruption: The Changmaï Case (October 5, 2012)
Summary As a newly appointed manager of a production facility in Asia faces a corruption request from an official, he is not very (…) -
Financial Crisis and the Role of Money (October 10, 2012)
Summary The C.E.O. of the Big Bank has to decide about his strategy in the face of an international effort to regulate financial (…) -
HP Buying Autonomy
HP in its own words HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and (…) -
Strategic analysis of Metronomic Anti-Cancer therapies in Developing Countries
Students shall present an exploratory strategic analysis of Metronomic Anti-Cancer therapies in Developing Countries. Students are (…) -
Seminar Group 202: Wednesday 12.00 - 13.30
Welcome to Group 202 of Strategic Management II! On this page, I will post the calendar for the group and maybe some more useful (…)
