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Marc Le Menestrel
Articles by this author (180)
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We Dream Business
Launched in 2008, WeDreamBusiness.org is a web-based project aimed to promote ethical business practices worldwide. It is mainly (…) -
Teaching Ethics to Chinese Executives
In September 2010, I was invited by Renmin University to teach 2 days in their new CMPM program, a 5-module training experience inspired (…) -
Conclusion and sharing of key learning (Tuesday June 13, 2017)
We share key learning from the course and discuss how this learning can be effectively embedded in the future career of the students. (…) -
Across Borders: A More Personal Presentation
As a world athlete in rock-climbing, a negotiator in the oil industry, an academic scholar researching the mathematical foundations of (…) -
Marketing Practices: The Tobacco Business (October 8, 2012)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
New financing modes for global health in developing countries
This is a research started by Joao Rocha from the BSM Master in Business. More to come in June 2012. -
Coaching and the mystery of existence
Who are we? Are we these physical bodies incarnated while writing or reading this text? Are we these complex selves that psychology (…) -
Business and Global Environmental Issues: The Oil Industry and Climate Change (Seminar 7 with Discussion, May 24, 2017)
What strategy can a major company design and implement in the face of global environmental issues? In this case-study about oil industry (…) -
Goals, Processes and Rationality: A Parable and a Framework (Video, Case Study & Lecture) Friday 26th of April 2013
Video: “The Parable of the Sadhu” – Harvard Business School Summary Through a case study depicting a Wall Street financial analyst (…) -
The Internet and Multi-jurisdictional Compliance: Yahoo! on trial (Case Study and Discussion) Friday 17th of May 2013
Summary New means of cross-borders communication, the Internet it is not regulated by a set of rules at the international level. How (…)
