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Marc Le Menestrel
Articles by this author (180)
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Gamesa
Brief introduction of Gamesa in its own words: I With 20 years’ experience and more than 30,000 MW installed in 45 countries, Gamesa is (...) -
Communication in Ethical Crisis: Who Won the Danone Boycott? (Case Study and Discussion) Friday 24th of June 2013
Summary The boycott of Groupe Danone that began in France in the spring of 2001 offers a rich case study of issues that have long (...) -
Financial Crisis and the Role of Money (Friday 31st of May 2013)
The C.E.O. of the Big Bank has to decide about his strategy in the face of an international effort to regulate financial markets. Will (...) -
A Model of Rational Behavior Combining Processes and Consequences
Presentation of my Ph.D. Dissertation Rationality is a central concept for the understanding of human behavior. In management (...) -
Social vs. Legal Responsibility: What should Dow Chemical do? (Seminar 3, April 26, 2017)
We discuss the responsibility of Dow Chemical, now owner of Union Carbide, the action it has taken, the campaigns it faces and work out (...) -
Goals and Success (Monday 8 of May 2017)
Video: “The Parable of the Sadhu” – Harvard Business School. Through a case study depicting a Wall Street financial analyst facing a (...) -
Business, Corruption and the Individual (Tuesday 6th of June, 2017)
Summary As a newly appointed manager of a pharmaceutical company in China faces the issue of kickbacks to Doctors in order to boost (...) -
Business, Ethics and Profit: Economic Approaches (Lecture 3 with Discussion, May 8, 2017)
Nobel Prize laureate Milton Friedman argues that the sole social responsibility of companies is to maximise profits. We discuss the (...) -
Introduction: Is Business Ethical? Monday 8th of April 2013
The objectives, methodology, content and organization of the course are presented in detail. A discussion on the role of business in (...) -
Dream your way to success
It’s not all about business plans and spreadsheets and getting to the next goal. The picture of real success is at least partly in your (...)
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