The C.E.O. of the Big Bank has to decide about his strategy in the face of an international effort to regulate financial markets. Will he
1) aggressively fight the politics and work on public opinion in order to avoid regulation?
2) wait and see while communicating good intentions?
3) align with the political effort and turn it into an opportunity to meet stakeholders’ expectations and re-invent the Big Bank?
During the meeting, the Big Bank is the subject of an international grass-root campaign from activists who fight against financial injustice and for increased accessibility of the poor to financial services. Media and financial analysts are already asking for the Big Bank’s reaction
Required reading
Le Menestrel, M. and Rode, J.: “A Day at the Big Bank”, Case-Study, 2008.
If you want to know more
The fire power of the financial lobby: The financial industry employs 1.700 lobbyists and spends €120 million a year to influence the EU – at least, Corporate Europe Observatory: Exposing the power of corporate lobbying in the EU. April 9th 2014
Also on my website
Can You Teach Ethics to the Big Bank?
Preparation
Reflect on the power of banks and on the role of money, in the world, n companies and in your own life
A Typical Journey: One slide to approach the dynamics of emotions during the learning process
