Prior to joining TULA, Shirley held VP of International Business Development roles for various brands such as Bliss Skincare, Too Faced Cosmetics (Estée Lauder Group) and Kate Somerville Skincare (Unilever Prestige) managing Asia Pacific, Europe, Middle East and Latin American. Colourpop is clearly geared towards the younger audience, with much of its focus turned towards social media, which helps it outperform other major celebrity-run brands like Kylie Cosmetics. Most people usually focus on the ingredients in beauty products, but sometimes the exterior and packaging are just as (...)