Marc Le Menestrel
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The Individual, Business and Corruption: The Changmaï Case (October 5, 2012)

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by Marc Le Menestrel (5/10/2011)


As a newly appointed manager of a production facility in Asia faces a corruption request from an official, he is not very sure about the practices and the consequences of carrying out the bribe. How should he behave in such a situation? Why? We follow this case study with a discussion on corruption, its perception, methods and consequences.

Required reading

• Butler, Charlotte & de Bettignies, Henri-Claude. “The Changmai Corp. (R)”, Insead Case Study N° 4504, 2007.

Optional Reading

• De George, Richard. “Ethics, Corruption, and Doing Business in Asia”, in Asia Pacific Journal of Economics & Business, Vol. 1, No. 1 (1997), pp. 39-52.

• Anand, V., Ashforth, B.E., and Joshi, M. “Business as usual: the acceptance and perpetuation of corruption in organizations”, Academy of Management Executive, 18 (2): 39-53.

Assignment: Propose to yourself one sentence that you would like to have in mind if, one day, you face a business ethical dilemma. Check whether it would help Mc Leod or Hartford and explain why this would help you.

Slides for the class


Before October 5, 2012, 6pm, each participant shall have registered on the website WeDreamBusiness.Org and posted a comment about one of the company that is presented there, expressing why he/she is very inspired by the company or, to the contrary, why he/she is not inspired at all.

Before October 6, 2012, 6pm, each group should send me a document indicating the name of the company you have selected, why you selected it, why it makes you dream and the names of the students involved has to be sent to the professor.

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