Marc Le Menestrel
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Combining Ethics and Profits in a New Ethical Business: The WeDreamBusiness Initiative (Monday 13th of May 2013)

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by Marc Le Menestrel (29/05/2012)

In this session, we will present the WeDreamBusiness Initiative. is a web-based project aimed to promote ethical business practices worldwide. It is mainly oriented on students, showing a gallery of companies that have inspired them and made them dream that another business is possible. The companies showcased here provide evidence that ethics and profits can be successfully combined.


Select the company on the website that makes you dream "the most". Post an intelligent and opinionated comment about it.

Required Reading

Kelly, Marjorie : "Not Just for Profits", Strategy and Business magazine, spring 2009.

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