In this session, we will present the WeDreamBusiness Initiative. WeDreamBusiness.org is a web-based project aimed to promote ethical business practices worldwide. It is mainly oriented on students, showing a gallery of companies that have inspired them and made them dream that another business is possible. The companies showcased here provide evidence that ethics and profits can be successfully combined.
Preparation
Select the company on the WeDreamBusiness.org website that makes you dream "the most". Post an intelligent and opinionated comment about it.
Required Reading
Kelly, Marjorie : "Not Just for Profits", Strategy and Business magazine, spring 2009.
