Marc Le Menestrel
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Marketing Practices: The Tobacco Business (October 8, 2012)

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by Marc Le Menestrel (5/10/2011)

Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact.

Summary

The behaviour of tobacco companies is now an archetype of unethical business behaviour. Behind the statistics that half of long-term smokers die from their addiction, we identify and analyze the secret and sophisticated tactics tobacco companies have been implementing to sustain their profit.

Required reading

• Hurt R.D., Robertson C.R.: “Prying Open the Door to the Tobacco Industry’s Secrets About Nicotine", The Minnesota Tobacco Trial, JAMA ; October 7, 1998 – Vol. 280, N° 13.

Optional reading

• World Health Organization. Tobacco Company Strategies to Undermine Tobacco Control Activities at the World Health Organization. Geneva: WHO, 2000. Executive Summary, pp. 1-21.

Question to prepare: Apart from the negative health effect of their products, what are the ethical issues raised by the behavior of Tobacco companies?

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