Marc Le Menestrel
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Business and Global Environmental Issues: The Oil Industry and Climate Change (October 9, 2012)

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by Marc Le Menestrel (5/10/2011)

Summary

What strategy can a major company design and implement in the face of global environmental issues? In this case-study about oil industry and climate change, we identify different types of strategies and implementation tactics, with a specific emphasis on communication strategies.

We then discuss in details the strategies of three multinational oil corporations in the face of climate change: ExxonMobil, TotalFinaElf and BP Amoco. We emphasize the similarities and the differences among strategies, in particular in the communicational and managerial dimensions.

Required readings

• van den Hove, S., Le Menestrel, M. & de Bettignies, H.-C. (2002): “The oil industry and climate change: strategies and ethical dilemmas.” Climate Policy 2(1): 3-19.

Optional readings

Pedro de Almeida & Pedro D. Silva (2011), Timing and future consequences of the peak of oil production. Futures 43.

Question to prepare: Why are the proposed strategies similar and why they are significantly different?

Slides for the class

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