Marc Le Menestrel
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Financial Crisis and the Role of Money (October 10, 2012)

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by Marc Le Menestrel (5/10/2011)

Summary

The C.E.O. of the Big Bank has to decide about his strategy in the face of an international effort to regulate financial markets. Will he

1) aggressively fight the politics and work on public opinion in order to avoid regulation?

2) wait and see while communicating good intentions?

3) align with the political effort and turn it into an opportunity to meet stakeholders’ expectations and re-invent the Big Bank?

During the meeting, the Big Bank is the subject of an international grass-root campaign from activists who fight against financial injustice and for increased accessibility of the poor to financial services. Media and financial analysts are already asking for the Big Bank’s reaction

Required reading

Le Menestrel, M. and Rode, J.: “A Day at the Big Bank”, Case-Study, 2008.

Optional reading on this website

Can you teach ethics to The Big Bank

Assignment: This case was written in 2008. Choose a real bank from the financial crisis during 2008 and describe what you perceive of its strategy compared with the 3 strategies presented in the case.

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