Marc Le Menestrel
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Business and Global Environmental Issues: The Oil Industry and Climate Change (Case Study, Group Work and Role Play) Monday 6th of May, 2013

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by Marc Le Menestrel (9/10/2011)

Summary

What strategy can a major company design and implement in the face of global environmental issues? In this case-study about oil industry and climate change, we identify different types of strategies and implementation tactics, with a specific emphasis on communication strategies.

We then discuss in details the strategies of three multinational oil corporations in the face of climate change: ExxonMobil, TotalFinaElf and BP Amoco. We emphasize the similarities and the differences among strategies, in particular in the communicational and managerial dimensions.

Required readings

• van den Hove, Sybille, Le Menestrel, Marc & de Bettignies, Henri-Claude. “Should Business Influence the Science and Politics of Global Environmental Change? The Oil Industry and Climate Change – Case A”. INSEAD Case Study N° 4957, 2001.

• Meacher, Michael: “The planet’s polluters should be put in the dock”, in The Guardian, October 25, 2003.

Handed out in class

• van den Hove, Sybille, Le Menestrel, Marc & de Bettignies, Henri-Claude. “Should Business Influence the Science and Politics of Global Environmental Change? The Oil Industry and Climate Change – Case B”. INSEAD Case Study N° 4957, 2001.

Optional readings

Pedro de Almeida & Pedro D. Silva (2011), Timing and future consequences of the peak of oil production. Futures 43.

Question to prepare: Is there a difference among the different proposed strategies?

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