Marc Le Menestrel
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Financial Crisis and the Role of Money (Friday 31st of May 2013)

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by Marc Le Menestrel (9/10/2011)

The C.E.O. of the Big Bank has to decide about his strategy in the face of an international effort to regulate financial markets. Will he

1) aggressively fight the politics and work on public opinion in order to avoid regulation?

2) wait and see while communicating good intentions?

3) align with the political effort and turn it into an opportunity to meet stakeholders’ expectations and re-invent the Big Bank?

During the meeting, the Big Bank is the subject of an international grass-root campaign from activists who fight against financial injustice and for increased accessibility of the poor to financial services. Media and financial analysts are already asking for the Big Bank’s reaction

Required reading

Le Menestrel, M. and Rode, J.: “A Day at the Big Bank”, Case-Study, 2008.

Assignment

Suppose you are the CEO of the Big Bank. Describe the strategy you would propose to the board (Approx. 300 words).

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