Marc Le Menestrel
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Marketing Practices: The Tobacco Business (Video & Discussion) Friday 3rd of May 2013

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by Marc Le Menestrel (9/10/2011)

Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact.

The behaviour of tobacco companies is now an archetype of unethical business behaviour. Behind the statistics that half of long-term smokers die from their addiction, we identify and analyze the secret and sophisticated tactics tobacco companies have been implementing to sustain their profit.

Preparation for the lecture assignment

Read the required documents and at least have a look at the optional readings. Try to formulate clearly the impression they make on you and think about why tobacco companies may act like this.

Required readings

Hurt R.D., Robertson C.R.: “Prying Open the Door to the Tobacco Industry’s Secrets About Nicotine, The Minnesota Tobacco Trial”, JAMA, 1998 – Vol. 280, N° 13.

Yach D. and Bettcher D.: “Globalization of Tobacco Marketing, Research and Industry Influence: Perspectives, trends and impacts on human welfare” Development, 1999, 42:4; 25–30.

Optional readings

Carter S.M.: “Mongoven, Biscoe & Duchin: destroying tobacco control activism from the inside”. Tobacco Control, 2002.

Zelltner, D.A., Martiny, A., Randera, F., 2000, Tobacco companies strategies to undermine tobacco control activities at the World Health Organisation, Report of the Committee of Experts on Tobacco Industry Documents.

Question to prepare: Apart from the health effects of their product, what are the negative impacts of Tobacco companies ?

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