Marc Le Menestrel
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Marketing Practices: The Tobacco Business (Lecture 5 with Video & Discussion, May 22, 2017)

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by Marc Le Menestrel (2/03/2011)


Note that the WeDreamBusiness presentations will take place on June 12th, 2017. In this manner we will all be together, accomodating groups that come from different seminars. As a result, you will have only 1 (one) minute to make your presentation! I suggest you focus on:

- how did you choose this company?
- Why is it inspiring? Why not?
- What did you learn.

Even if it is only one minute, it can convey a lot if you put enough work on it. Note finally, you cannot use a Powerpoint, only the website itself where you will have uploaded your work. Make sure you print your work and deliver it to me on the 12th. Best wishes

Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact.

The behaviour of tobacco companies is now an archetype of unethical business behaviour. Behind the statistics that half of long-term smokers die from their addiction, we identify and analyze the secret and sophisticated tactics tobacco companies have been implementing to sustain their profit.

Preparation for the lecture assignment

Read the required documents and at least have a look at the optional readings. Try to formulate clearly the impression they make on you and think about why tobacco companies may act like this.

Required readings (2 of these 3 articles)

Hurt R.D., Robertson C.R.: “Prying Open the Door to the Tobacco Industry’s Secrets About Nicotine, The Minnesota Tobacco Trial”, JAMA, 1998 – Vol. 280, N° 13.

Carter S.M.: “Mongoven, Biscoe & Duchin: destroying tobacco control activism from the inside”. Tobacco Control, 2002.

Zelltner, D.A., Martiny, A., Randera, F., 2000, Tobacco companies strategies to undermine tobacco control activities at the World Health Organisation, Report of the Committee of Experts on Tobacco Industry Documents.

Optional readings

Yach D. and Bettcher D.: “Globalization of Tobacco Marketing, Research and Industry Influence: Perspectives, trends and impacts on human welfare” Development, 1999, 42:4; 25–30.

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