Europe dominated the men’s skincare products market with a
share of 30% in 2019. This is attributable to the rising availability of a wide variety of men’s
skincare products in countries such as the U.K. As indie
brands typically operate with small budgets, these brands
are likely to market their products through social media in a bid to attract prospective consumers, most notably
millennials. However, indie brands are expected to enter the men’s skincare sphere in the foreseeable future, most notably
in the Asian markets. In this extract from the comprehensive guide, she answers the (...)